NIL Policy
Updated January 17
UNIVERSITY OF WYOMING ATHLETIC DEPARTMENT
STUDENT-ATHLETE NAME/IMAGE/LIKENESS POLICIES AND PROCEDURES
These policies/procedures are utilized by the University of Wyoming (UW) Athletic Department Compliance Office (UW Compliance Off1ice) to provide information to and monitor UW student-athletes utilizing their Name/Image/Likeness (NIL). Student-athletes should consult the UW Compliance Office for questions regarding NCAA guidelines, disclosure requirements, and general NIL information.
**Student-athletes are advised to secure external financial, tax, and/or legal advice for questions related to NIL considerations that are beyond the scope and role of the UW Compliance Office and this policy.
APPENDIX
I. DEFINITIONS
Name, Image, and Likeness (NIL): NIL refers to a person’s right of publicity. Per the NCAA, right of publicity involves those situations where permission is required of a person to use their Name, Image, or Likeness. Student-athletes may now use this “right of publicity” to earn compensation.
Agent/Attorney: Any individual who, directly or indirectly, represents or attempts to represent an individual for the purpose of marketing his/her athletics ability or reputation for financial gain or seeks to obtain any type of financial gain or benefit from an intercollegiate student-athlete’s potential earnings as a professional athlete.
Booster: A booster is an individual, agency, entity or organizations who is known by an institution to: 1) have made any type of financial or in-kind contribution to the Athletic Department or booster organization for the department; 2) have been or are a current season ticket holder; 3) have been a member of any organization or agency promoting Wyoming Athletics (Cowboy Joe Club); 4) have assisted or been requested to assist in the recruitment of prospective student-athletes; 5) have arranged for or provided benefits to enrolled student-athletes or their families, or to prospective student-athletes and their families; or 6) have otherwise promoted the University Athletics program in any manner. The definition of a “representative of athletics interest” or more commonly “booster” will continue to reflect the applicable NCAA language.
Fair Market Value: The value of a right, good, service or property as determined by the marketplace (or objective purchaser) rather than as determined by a subjective individual. Market value is what an informed and unpressured buyer would pay to an informed unpressured seller in any arms-length transaction (the price is solely based on the value of the right, good, service or property). The fair market value of any particular right, good, service or property can be determined by the price on which other buyers and sellers have agreed for a similar right, good, service, or property.
Institutional Facility: Any buildings or grounds that is owned and operated by the University of Wyoming or its campus partners.
Mark/Logo/Trademark: A graphic mark, emblem, symbol or stylized name that is used to identify a company, University or entity. As noted below, any use of University of Wyoming marks/logos/trademarks must be approved by the UW Trademark and Licensing Office.
