University of Wyoming Athletics

General Information
As of July 1, 2021, NCAA rules allow a student-athlete to receive compensation for use of their Name, Image and Likeness (NIL). NIL activity is any activity in which a prospective student-athlete or current student-athlete’s name, image, likeness or personal appearance is used for promotional purposes by a non-institutional entity, including a commercial entity, a non-institutional nonprofit, or a charitable entity. Such use may be compensated (e.g., cash, product or other benefit) or uncompensated.

Ways to Support Wyoming Student-Athletes

University of Wyoming NIL Marketplace
The Wyoming NIL Marketplace provides a single platform to allow UW fans, brands and sponsors to browse, book, pitch and pay current and former Cowboy and Cowgirl student-athletes for services like using their images in advertising, making social media posts or showing up at events. The Wyoming NIL Marketplace features current UW student-athletes from all 17 athletic programs; former UW athletes who use Opendorse can also be accessed through the marketplace.

Partners 

Opendorse
Opendorse powers the athlete endorsement ecosystem. Today more than 100,000 athletes around the world use the sports technology company to build their personal brands by publishing social media content from partners including 100+ college athletics programs, dozens of professional teams, the PGA TOUR, NHL, NFLPA, NBPA, and hundreds of sponsors. Through the partnership, Wyoming student-athletes: 

• Are available to transact with brands and fans in a compliant manner via the Wyoming NIL Marketplace
• Can automatically disclose activity details to UW Athletics to ensure eligibility.
• Have on-demand access to share photos and videos from games, practice and more.
• Receive in-person and on-demand virtual education sessions from industry leaders at companies including, Opendorse and more.

Brown and Gold Outlet
Wyoming fans are now able to purchase jerseys and apparel of their favorite Cowgirl and Cowboy student-athletes, while also helping student-athletes monetize their Name, Image and Likeness (NIL) through the Brown and Gold Outlet Custom Shop.  The Brown and Gold Outlet also offers select NIL gear in store and at the UW Athletics in-venue shops.  Current student-athletes who have agreed to participate in the Brown and Gold Outlet NIL program receive a percentage of revenue from each sale.

Brandr 
UW Athletics and The Brandr Group (TBG) have a group licensing program for Cowboy and Cowgirl student-athletes on all 17 teams, creating additional and new opportunities to profit off of their Name, Image and Likeness (NIL) with UW's official trademarks and logos. Cowboy and Cowgirl student-athletes who voluntarily opt-in to a group licensing agreement with TBG will be able to use their NIL alongside and in conjunction with UWs trademarks and logos that have been licensed to UW trademark licensees (if TBG enters into agreements with UW trademark licensees to do so).

Student-Athletes can use the QR code below to sign up with the Brandr Group!

Resources