2026-27 MEN'S BASKETBALL SEASON TICKET PRICING FREQUENTLY ASKED QUESTIONS
College athletics is evolving rapidly, and sustained investment is essential for programs that want to compete for championships and postseason success.
The updated men's basketball season ticket model allows Wyoming Athletics to continue investing in student-athlete resources, recruiting, retention, and the overall fan experience while remaining one of the most affordable and accessible basketball experiences in the Mountain West.
This is not a venue-wide increase. In fact, 15 seating sections will see price reductions, which bolster accessibility to all, while increases are concentrated primarily in areas where demand already supports them. The goal is not simply to generate more revenue, it's to create a smarter, more balanced pricing model that improves accessibility, enhances the game-day atmosphere, and positions Wyoming Basketball for long-term success.
Wyoming Athletics conducted an extensive review of:
- Historical ticket sales data
- Seating demand trends
- Attendance patterns
- Peer institution pricing models
- Inventory utilization rates
- Long-term revenue sustainability
In addition to extensive internal research, UW Athletics also received input from two nationally-recognized industry consultants. Together, the three entities used data and people-driven data to ensure all changes will work to accomplish the previously stated goals.
The resulting model reflects a balanced approach that supports both fan access and future program investment.
*note: for the purpose of this study, “peer institutions” refers to the following men’s basketball programs: Boise State University, Colorado State University, Fresno State University, Grand Canyon University, San Jose State University, United States Air Force Academy, University of Denver, University of Nevada, University of Nevada Las Vegas, University of New Mexico, University of Texas El Paso, Utah State University, Wichita State University*
Wyoming Athletics has taken key steps to making access to athletics events more affordable and accessible in many areas during recent years. Some of the key ways, for basketball specifically, include:
- Adjusting pricing, as part of these changes, in the Arena-Auditorium to significantly lower levels than in recent years. For example, the majority of upper-level sections will now be priced starting at $125, a 45% reduction in price from previous seasons.
- In addition to already lower prices in some sections, UW Athletics will also offer, in select areas, a family deal which will reduce the ticket price to $100 per ticket in those sections when four or more tickets are purchased, further increasing the value for families and groups of all sizes to experience Wyoming Basketball.
- In addition to these changes, Wyoming Athletics is implementing an all-new 80-20 incentive program (explained in detail in further FAQs), which will provide season ticket holders the opportunity to experience significant discounts on a season-over-season basis as a reward for consistent attendance.
- Prior to the 2025-26 season, the Cowboy Joe Club eliminated all required seat donations for standard basketball season tickets, even further lowering the cost to fans.
- In addition to the elimination of required seat donations, the Cowboy Joe Club has also implemented reduced parking donation requirements for the upcoming 2026-27 basketball season. For example, just a $100 donation will be required to earn parking in the Ford Stadium Lot for men’s basketball, an 80% reduction as opposed to the 2025-26 season.
- UW Athletics is also taking steps to ensure young alumni can still experience Wyoming Athletics in an affordable and accessible manner. The Ragtime Club (offered through the CJC), allows recent graduates to earn full CJC benefits at a discounted rate for five full years, starting for just $10 their first year. Additionally, with this new ticket model, young alumni will have the option to purchase season basketball tickets for just $100, their lowest price ever.
Aside from pricing, UW Athletics and its consulting partners also used strategic data to, for the first time in decades, reposition the way that sections within the Arena-Auditorium are broken down. No physical changes to the arena or seating have been made, but lower-level sections will now be divided (top and bottom) to ensure pricing changes align with demand. For example, Row 1-11 in sections E and L have consistently experienced a 93%+ sell-through rate (93% or more of available seats are sold). Due to this high demand, the pricing increase in these sections is higher than, for example, in rows 12-24 of that section. This ensures strategic increases that take fan demand and accessibility into account, instead of a blanket standard increase across all sections.
Previously, the Arena-Auditorium only had three total pricing levels, far behind the peer average of 6-14. By increasing the breakdown of pricing options, fans will, for the first time, have significant options.
No.
Fifteen seating sections will see price reductions under the new model.
The updated structure was designed to better align pricing with demand while increasing accessibility and preserving affordable options for families, young alumni, longtime fans, and new season ticket holders.
Rather than applying a blanket price increase across the entire Arena-Auditorium, Wyoming Athletics worked with industry experts to create a more strategic and balanced pricing model focused on increasing attendance and aligning value with overall seat quality as well as demand.
The reality is that not all seats experience the same level of demand. Certain areas of the arena consistently sell at very high rates, while others have greater availability. As a result, price adjustments are concentrated primarily in the areas where demand already supports them, while many other sections will actually become more affordable.
This approach allows Wyoming Athletics to:
- Preserve affordability for many fans
- Create new and lower-cost entry points for season ticket holders
- Better align pricing with actual fan demand
- Improve attendance and atmosphere throughout the Arena-Auditorium
- Continue investing in the future success of Wyoming Basketball
The result is a pricing structure that is more equitable, more flexible, and more reflective of the seating experience offered throughout the arena.
As part of this process, Wyoming Athletics and its consulting partners also completed the first comprehensive review of Arena-Auditorium seating inventory in decades.
Previously, the Arena-Auditorium utilized only three season ticket pricing levels - well below the industry norm of six to fourteen pricing tiers used by peer institutions. The new model creates significantly more options for fans while providing a pricing structure that better matches demand throughout the venue.
While no physical changes have been made to the arena, certain sections have been divided into additional pricing tiers to better reflect differences in demand within those areas. This also aligns Wyoming with peers and industry standard for number of basketball pricing levels.
For example, lower-level center court seats in Rows 1-11 have consistently achieved sell-through rates exceeding 93%, making them some of the most sought-after seats in the building. Those seats now carry different pricing than seats in Rows 12-24 of the same section, where demand has historically been lower.
This allows Wyoming Athletics to make targeted adjustments based on actual purchasing behavior rather than applying the same increase to every seat.
Absolutely!
UW Athletics, as part of this pricing change, is also excited to introduce its new 80-20 pricing incentive for season ticket holders. Moving forward, all season ticket holders who attend 80% of the team’s home games that season will be eligible for a 20% total discount on the following year’s season tickets.
Furthermore, all UW Men’s Basketball season ticket holders from 2025-26 will earn the 20% discount for their 2026-27 tickets if they renew prior to the basketball renewal deadline.
Attendance is tracked through the digital scanning of your season ticket when entering the Arena-Auditorium. Each time your ticket is scanned for admission, it counts toward your attendance percentage for the season.
To qualify for the 20% renewal discount, a ticket must be scanned for entry to at least 80% of Wyoming men's basketball home games during the season.
Important: Attendance is tracked on a per-ticket basis, not per account. If you own multiple season tickets, each ticket must meet the 80% attendance requirement to qualify for the discount. Additionally, each attendee may only scan ONE ticket per game.
Yes. As long as the ticket is used and scanned for entry into the Arena-Auditorium, it will count toward the 80% attendance requirement.
Additionally, season ticket holders who are unable to attend a game may transfer their tickets back to the Wyoming Athletics Ticket Office to help ensure the seat is utilized. If tickets are returned to Wyoming Athletics at least 48 hours prior to tipoff, the account will receive attendance credit for that game, regardless of whether the original ticket holder attends. Furthermore, ticket holders may also resell their tickets on the secondary market (SeatGeek) thru a ticketing feature found when logging in and clicking on “my account”. If sold and scanned, the scan will be credited to the original ticket holder.
In short: You can earn attendance credit by:
- Attending the game yourself and having your ticket scanned.
- Transferring your ticket to a family member or friend who uses and scans the ticket.
- Returning your ticket to Wyoming Athletics at least 48 hours before tipoff through the ticket return program.
- Utilizing UW’s third-party seat resale partners to sell your tickets.
This flexibility ensures that season ticket holders can continue working toward the incentive even when they are unable to attend every game personally.
If inclement weather occurs, you may still use the options of transferring your tickets or using our resale option to earn credit. Wyoming Athletics also established the 80% threshold to provide a buffer for fans to miss multiple games and still be rewarded. For example, in a season where UW Men’s Basketball hosts 15 games, a season ticket holder could miss three games and still meet the threshold.
Even after these changes, Wyoming remain lower priced, on average, than its peer institutions within the Mountain West Conference and region.
In many seating locations, Wyoming season tickets will continue to be priced below peer institution averages while still providing exceptional value. When comparing similar seating locations, the average season ticket price inside the Arena-Auditorium will remain approximately 48% lower than peer institutions.
Wyoming fans will continue to enjoy one of the best values in college basketball.
*note: for the purpose of this study, “peer institutions” refers to the following men’s basketball programs: Boise State University, Colorado State University, Fresno State University, Grand Canyon University, San Jose State University, United States Air Force Academy, University of Denver, University of Nevada, University of Nevada Las Vegas, University of New Mexico, University of Texas El Paso, Utah State University, Wichita State University*
Absolutely. Maintaining affordability and increasing accessibility was one of the primary goals of this process.
Fans will continue to have access to a variety of season ticket options at multiple price points, including several areas that are more affordable under the new model.
For the first time in decades, Wyoming Basketball season tickets can be obtained for under $10 per seat, per game.
This updated pricing structure also creates a more modern and flexible ticket model by introducing additional pricing levels, increasing both accessibility and affordability for fans while better aligning ticket inventory with demand.
Across the country, universities are making significant investments in student-athlete support, recruiting, retention, nutrition, sports medicine, academic services, facilities, and other resources necessary to compete at a high level.
To remain competitive while continuing to provide an outstanding fan experience, Wyoming Athletics must proactively invest in the future rather than react after opportunities have been lost. The pricing structure has not been altered, in large part, since 2008. These changes position Wyoming Athletics and Wyoming Men’s Basketball for success in the rapidly evolving intercollegiate athletics landscape.
Additional revenue generated through this pricing model will be invested directly into areas that strengthen Wyoming Basketball and the overall student-athlete experience, including:
- Student-athlete recruitment and retention
- Nutrition and performance resources
- Sports medicine and wellness initiatives
- Academic support services
- Student-athlete experience enhancements
- Fan experience and game-day atmosphere improvements inside the Arena-Auditorium
- Resources necessary to remain competitive in the evolving landscape of college athletics
These investments help ensure Wyoming Basketball can continue competing at a high level while delivering a first-class experience for fans.
No. This model was intentionally designed as a fan-first growth strategy.
Rather than implementing broad increases, Wyoming Athletics focused on:
- Protecting affordable seating options while increasing accessibility throughout the arena
- Creating additional value opportunities
- Reducing prices in numerous sections
- Preserving and increasing access for families and budget-conscious fans
- Enhancing the overall game-day atmosphere
These changes balance affordability with the resources necessary to sustain long-term success.
Increasing attendance remains a major priority for Wyoming Athletics, and this updated pricing model is designed to help accomplish exactly that.
The challenge is that demand is not equal throughout the Arena-Auditorium. Some seating areas consistently experience strong demand and limited availability, while others have greater opportunities for growth.
By lowering prices in many sections and increasing affordable entry points, we hope to attract new season ticket holders and increase attendance in more price-sensitive areas of the arena. At the same time, adjusting pricing in high-demand sections allows Wyoming Athletics to better align inventory with market demand. Furthermore, these changes, along with the incentive program, should help drive attendance from those season ticket holders who in the past have purchased seats, but have not attended games consistently. This will increase attendance and the gameday atmosphere in a meaningful way.
This balanced approach helps accomplish three important goals: providing more fans access to the Arena-Auditorium, increase ticket purchases and use, and generating the resources necessary to continue investing in student-athletes and the fan experience.
A stronger pricing structure allows us to better match demand with available inventory.
By lowering prices in select sections and maintaining affordable entry points, we hope to increase attendance in more price-sensitive areas of the Arena-Auditorium while continuing to maximize demand in premium locations. The attendance incentive is designed to help ensure that the most sought after and hard to get tickets are used at a higher rate.
A fuller Arena-Auditorium creates:
- A better experience for fans
- A stronger home-court advantage
- A more attractive environment for recruits
- Greater long-term program momentum
Only portions of the Arena-Auditorium will experience increased pricing, while 15 sections will experience price reductions.
The reality is that demand is not equal throughout the building. Some seating areas consistently experience significantly stronger demand than others. This updated model better reflects those demand patterns while creating more affordable opportunities in sections where price sensitivity is greater.
By aligning pricing with demand, Wyoming Athletics can improve overall attendance, create a better game-day environment, and continue investing in the future of the program.
No. While Wyoming Basketball is experiencing exciting momentum, these changes were not made solely because of recent success on the court.
The updated pricing model is the result of an extensive review of historical pricing, seating demand, attendance trends, inventory utilization, peer institution comparisons, and long-term program needs. Additionally, these changes were made in collaboration with two industry consultants. This will create a sustainable model that supports both fan access and future investment regardless of year-to-year results.
Growing fan engagement, and the rapidly evolving college athletics environment, creates an opportunity to position the program for long-term success.
This model allows Wyoming Athletics to invest in that momentum while maintaining a strong commitment to affordability and accessibility. By acting proactively today, we can better position Wyoming Basketball to compete tomorrow.
Yes.
Current season ticket holders will maintain first priority in renewing their season tickets and retaining their existing seat locations.
Yes.
As part of the renewal process, returning season ticket holders will have the opportunity to select from available seating options if they choose to relocate. They will be able to do this immediately if desired, based on what other seats are currently available (not held as season tickets).
Our ticket office staff will work directly with fans to ensure the process is personal, seamless, and focused on finding the best seating option for each individual's preferences and budget.
Following the standard renewal process, season ticket holders will also get first priority to upgrade their seating location. These changes will be made in CJC priority point order in August. For full details, please contact the UW Athletics Ticket Office at 307-766-7220.
Keeping current season ticket holders involved in Wyoming Athletics is a top priority.
The new pricing model includes reduced prices in 15 seating sections throughout the Arena-Auditorium, creating additional affordable options for fans. Our ticket office staff will work with you personally to help identify seating locations that provide both excellent views and a price point that fits your needs.
Only tickets that were part of your account the previous season are eligible for the 20% renewal discount. Any new season tickets added to your account must be purchased at the new standard season ticket price.
However, those new tickets can become eligible for the 20% discount in future seasons if they meet the attendance requirement.
Example:
Steve had two season tickets in Section D during the 2025-26 season and decides to add two more tickets for 2026-27.
- His original two tickets would qualify for the 20% renewal discount and be priced at $220 each.
- The two additional tickets would be considered new seats and would be priced at the standard season ticket rate of $275 each.
If all four tickets are scanned into at least 80% of home games during the 2026-27 season, then all four tickets would qualify for the 20% renewal discount for the 2027-28 season.
In short: Existing tickets can receive the renewal discount immediately. New tickets are purchased at the new standard pricing their first season, but can earn the discount for future seasons by meeting the attendance requirement.
These changes lower young alumni season ticket pricing.
In addition, young alumni may continue to take advantage of discounted pricing opportunities through the Ragtime Club for up to five years following graduation.
Providing affordable access for recent graduates is an important priority for Wyoming Athletics. These opportunities help young alumni remain connected to Wyoming Athletics and continue building lifelong traditions with Cowboy Basketball.
Wyoming Athletics is reducing the required CJC seat donation to be eligible for courtside seating from $10,000 to $5,000 for front row purchases, and $1,500 for second row purchases, making courtside seating more attainable for all fans for the first time.
While courtside ticket prices will increase, the decreased donation threshold lowers the overall cost of access for many fans. Even with these adjustments, Wyoming's premium seating options remain significantly more affordable than comparable offerings at many peer institutions.
No. Required Cowboy Joe Club donations for men's basketball season tickets were eliminated prior to the 2025-26 season as part of an effort to make Cowboy Basketball more affordable and accessible.
Parking opportunities through the Cowboy Joe Club will remain unchanged. In fact, some parking lots have decreased in pricing for men’s basketball for the upcoming season.
For additional information regarding parking options and membership levels, please contact the Cowboy Joe Club at 307-766-6242.
Single-game ticket pricing has not yet been finalized but will mirror the strategy for season ticket pricing (more strategic pricing based on demand while increasing accessibility) However, season tickets will always represent the best value ,followed by mini-plans then single game tickets.
Additional information regarding single-game tickets, mini-plans, and other flexible ticket packages will be announced at a later date.
Again, once released, single-game pricing will also reflect the goal of making Wyoming Basketball more accessible for all fans.
Yes.
Mini-plan and flexible ticket package options are currently being evaluated as part of the broader ticket pricing review. While no specific offerings have been finalized, Wyoming Athletics continues to explore additional ways to provide affordable and flexible attendance options for fans.
Season tickets remain the most affordable way to enjoy Wyoming Basketball while making the greatest impact on the program. This is the first time in decades that tickets can be obtained for less than $10 per game in certain areas.
On a per-game basis, season ticket holders will typically pay less than fans purchasing comparable seats on a single-game basis. Season ticket holders also receive priority access, seat security, and the opportunity to be part of the incredible atmosphere inside the Arena-Auditorium throughout the season.
As noted previously, for the first time in decades, Wyoming Basketball season tickets can be obtained for under $10 per seat, per game.
Additionally, Wyoming Athletics plans to introduce an attendance-based incentive that would allow season ticket holders who attend at least 80% of home games during a season to receive a 20% discount on their season tickets the following year.
Most importantly, season ticket holders directly support the resources and opportunities that help Wyoming Basketball compete for championships.
Season ticket revenue plays a critical role in Wyoming Basketball's ability to compete and succeed.
These resources help support:
- Recruitment of championship-caliber student-athletes
- Retention of current student-athletes
- Nutrition and performance programs
- Sports medicine and wellness services
- Academic support resources
- Enhanced student-athlete experiences
- Revenue-sharing commitments and other competitive initiatives
- Investments that strengthen the overall fan experience
Every season ticket purchased helps provide the resources necessary for Wyoming Basketball to compete in an increasingly competitive college athletics landscape.
Revenue sharing is one of many factors shaping the future of college athletics, but this pricing model is about much more than a single initiative.
Wyoming Athletics' responsibility is to provide meaningful opportunities and resources for student-athletes while maintaining affordable access for fans. This updated model modernizes our approach to ticket pricing, creates additional affordable entry points, better aligns inventory with demand, and generates resources that can be reinvested into both the student-athlete and fan experience.
The result is a stronger, more sustainable foundation for Wyoming Basketball moving forward.
This updated pricing model creates opportunities to invest directly in the future of Wyoming Basketball and the experience fans enjoy on game day.
Fans can expect continued investments in areas such as:
- Enhanced game-day atmosphere and in-game entertainment
- Improved fan engagement opportunities
- Student-athlete nutrition, recovery, and performance resources
- Recruiting and retention initiatives
- Academic and wellness support services
- Resources necessary to remain competitive in the evolving landscape of college athletics
Most importantly, these investments help position Wyoming Basketball for sustained success while allowing fans to play a meaningful role in that journey. Every season ticket holder is more than a customer—they are a stakeholder in the future of Wyoming Basketball.
The goal of this update is to create a sustainable pricing structure that can serve Wyoming Basketball well for years to come.
There are currently no plans for significant annual pricing adjustments. However, as with all aspects of Wyoming Athletics operations, season ticket pricing will be periodically reviewed to ensure it continues to support fan accessibility, program competitiveness, and a positive game-day experience.
Yes. Flexible payment options will remain available for season ticket purchases with UW Athletics.
Season ticket holder who renew in the following months will have the option to split their payments into the adjourning equal monthly payments:
June: 5
July: 4
August: 3
September and Beyond: one-time payment required
Please speak to a ticket office representative for full details and options. The UW Athletics Ticket Office can be reached at 307-766-7220.
What if I miss the renewal deadline?
Missing the renewal deadline may result in your tickets being “dropped” and made available to the public. If you miss the deadline, contact the UW Athletics Ticket Office immediately to walk through your best available options. You will also forfeit the opportunity to receive the 20% discount off of your season tickets from the attendance incentive.
