University of Wyoming Athletics

Manufacturers producing products bearing Wyoming's famous Bucking Horse & Rider trademark and UW marks, names and other identifying indicia are required to be licensed; regardless of whether they sell solely to university departments or to third party retailers. Please note, if approved for licensing, a formal license agreement is issued that requires (among other items) the payment of royalties, submission of product samples, and the routine submission of artwork.  

The Trademark Licensing Office works directly with Wyoming vendors (i.e., located in Wyoming) seeking use of University and State of Wyoming marks on commercial products. The Trademark Licensing Office also works directly with vendors who seek use of the Bucking Horse & Rider mark in a non-collegiate manner on commercial products. The direct licensing program is structured to allow scalability and to encourage growth of licensed product sales by containing both a Crafters and Standard license component. Additional details about each of these components can be found below and on the licensing application itself.   

The State of Wyoming licensing program is designed to allow scalability and to encourage growth of licensed product sales.  In that regard, we have two categories of product licenses: (1) Crafters License and (2) Standard License.

1.    Crafters License: This license is intended to provide Crafters the opportunity to use their creativity without infringing upon the State or University’s trademarks. It also provides Crafters the ability to test the market before entering into a broader license. This agreement is NOT intended for distributors or promotional companies. Key elements of this license are as follows:

2.    Standard License: A standard license agreement is intended for distributors, promotional companies, and those companies with anticipated annual licensed product sales surpassing $1,500. Key elements of this license are as follows:

• Key Elements of the Standard License The standard product license is intended for distributors, Advertising Specialty Institute (ASI) suppliers, wholesalers, screen print and embroidery shops, and those other companies with anticipated annual licensed product sales surpassing $1,500.  Individuals or Crafters that make products out of the home and sell primarily on a personal website, Facebook, Etsy and craft fairs should consider the Crafters License.
  • This license is only for those prospective licensees that reside within the State of Wyoming.  We do not license out-of-state organizations through the Wyoming Trademark Licensing Office.  If you are out-of-state and wish to pursue a license to use State of Wyoming and University of Wyoming marks, please visit http://www.exemplarassociates.com/ for additional information. 
  • Required placement of an officially licensed sticker on retail products.
  • Electronic submission of an image of a finished sample of a product through the Wyoming Licensing Portal.
  • Required submittals of all proposed products and designs through the Wyoming Licensing Portal for approval before production.
  • Ability to utilize the Bucking Horse & Rider, Pistol Pete and other UW trademarks and word marks.
  • A one-time $25 nonrefundable application fee is required with submission of the application. 
  • Collection and submission of royalties at an 11% rate.
  • Royalty reports must be submitted via the Wyoming Licensing Portal on a quarterly basis.
  • Licenses are generally granted for two-year periods with the option to renew.  A $250 licensing advance is required at the beginning of each two-year licensing period.  As royalties are reported quarterly, the TLO will work off of the advance before additional payments are collected from the licensee. 
  • Licensees pay 11.5% on the wholesale price of products.  For this purpose, wholesale price is defined as 50% of the retail price of the product. 
  • Product Liability Insurance requirement is generally waived.*
  • Sales must be made direct to the consumer or retailer.  The use of a distributor or agent is not permitted.
• Licensing Steps Given our commitment to ensure that all licensed products positively reflect upon the State of Wyoming and the University of Wyoming, the following licensing steps must be followed:
  • Submit a completed licensing application by completing this form, saving, and emailing to trademrk@uwyo.edu.  Then pay the $25 nonrefundable application fee at the following link: Application Fee
  • Along with the application, you must submit an image of a sample image of a product currently produced by your company.
  • If your application is approved, a contract will be sent for your review and signature.  
  • At the time of contract signature phase, we will also require payment of the $250 licensing advance.  Payment can be made by check or online at the following link: $250 Licensing Advance  
  • Once a license agreement has been signed by both parties and payment of the licensing advance has been received, you will be given login authorization to the Wyoming Licensing Portal where you can access the UW and State of Wyoming trademarks.
  • Licensee must then submit a digital image of a product sample bearing the licensed marks to the TLO for review & approval before sale or distribution of all products.
  • Licensees must then submit a digital image of a product sample bearing the licensed marks to the TLO via the Wyoming Licensing Portal for review and approval before sale or distribution of products.
  • Sample designs or products must be submitted within 60 days of initiation of the licensing application or the licensing process will be terminated and you will be required to restart. 
• Holographic Stickers: Once licensing is complete, you will be required to order stickers that must be placed on licensed products – the stickers come in 1/4” and 1” sizes.  The holographic stickers come in lots of 250 and are priced at $25 per 250 stickers up to 1000 and $100 for a roll of stickers (the small stickers come in rolls of 2000 and the large stickers come in rolls of 2000).  Sticker orders and payments are available at the following link: Sticker Order
• Insurance Requirements: Licensees producing the following items will be required to secure commercial liability insurance and name the University of Wyoming as an additional insured:
  • Consumable items (food & beverage).
  • Goods marketed for use by children.
  • Any goods considered high risk.
  • All licensees approved for ad specialty items (ASI).
  • Liability requirements generally start at $1,000,000 for most products, but may be increased at the discretion of the TLO.  Licensees required to carry commercial liability insurance must submit proof of insurance within 60 days from execution of the licensing agreement.