Manufacturers producing products bearing Wyoming's famous Bucking Horse & Rider trademark and UW marks, names and other identifying indicia are required to be licensed; regardless of whether they sell solely to university departments or to third party retailers. Please note, if approved for licensing, a formal license agreement is issued that requires (among other items) the payment of royalties, submission of product samples, and the routine submission of artwork.
The Trademark Licensing Office works directly with Wyoming vendors (i.e., located in Wyoming) seeking use of University and State of Wyoming marks on commercial products. The Trademark Licensing Office also works directly with vendors who seek use of the Bucking Horse & Rider mark in a non-collegiate manner on commercial products. The direct licensing program is structured to allow scalability and to encourage growth of licensed product sales by containing both an Entrepreneur and Standard license component. Additional details about each of these components can be found on the licensing application itself.
The State of Wyoming licensing program is designed to allow scalability and to encourage growth of licensed product sales. In that regard, we have two categories of product licenses: (1) Entrepreneur License, and (2) Standard License.
- Entrepreneur License: This license is intended to provide small entrepreneurs and crafters the opportunity to use their creativity without infringing upon the State or University’s trademarks. It also provides entrepreneurs the ability to test the market before entering into a broader license. This agreement is NOT intended for distributors or promotional companies. Key elements of this license are as follows:
· Licenses are granted for one year and may be renewed.
· Insurance requirements are generally waived.
· Sales must be made direct to the consumer or retailer. The use of a distributor or agent is not allowed under this license.
· A licensing fee will be charged on an annual basis for the entrepreneur license.
- Standard License: A standard license agreement is intended for distributors, promotional companies, and those companies with anticipated annual licensed product sales surpassing $1,500. Key elements of this license are as follows:
- Collection and submission of royalties at a 7.5% rate (based on wholesale value).
- Royalty reports must be submitted quarterly.
- Licenses are generally granted for two year periods with the option to renew.
- Product Liability Insurance requirement is generally waived.
- Administrative fee – if licensee submits less than $75 in royalties over a two year period, a $75 administrative fee will be assessed upon renewal of the licensing agreement.
Licensing Application for companies located in Wyoming
If your company is located
outside of Wyoming and seeking a license to
use UW marks, please contact
Exemplar Associates directly for more information on licensing.
